Missouri citizens approved legal mobile and retail sports betting wagering, allowing managed books to take bets next year.
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The sports betting wagering ballot procedure gone by a slim bulk early Wednesday morning after more than 2.9 million votes were counted.

Seven of the eight states bordering Missouri allow mobile or retail sportsbooks. That includes Kansas and Illinois, which split the Kansas City and St. Louis metro locations with Missouri, respectively.

Missouri is the 39th state to approve legal sportsbooks and the 31st to green light statewide mobile sports betting. It is the only state to authorize sports betting wagering this year.

" Missouri has some of the very best sports betting fans worldwide and they showed up huge for their favorite teams on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, said in a statement. "On behalf of all six of Missouri's expert sports betting franchises, we desire to thank the Missouri citizens who made their voices heard by authorizing Amendment 2. This historic vote makes Missouri the 39th state to legalize sports betting and ensures we no longer lose important tax income to our neighboring states. Most significantly, the passage of Amendment 2 suggests a brand-new, dedicated, long-term financing stream for Missouri class."

Missouri sports betting next actions

Voter approval means as much as 14 mobile sportsbooks might start accepting bets next year. It is not likely all 14 offered licenses are used.

DraftKings and FanDuel financed almost every dollar of the "yes" project and will unquestionably apply to take bets in the Show Me State. They will likely each pursue the two "untethered" licenses readily available without having to partner with a Missouri brick-and-mortar gambling establishment or sports betting team (and pay an accompanying fee).

Six licenses are readily available to each Missouri gambling establishment operator, respectively. Caesars, in spite of opposing the tally measure, will likely use its license to release the Caesars mobile sportsbook. Penn Entertainment, which manages ESPN Bet, and Bally's (Bally Bet) will also likely launch their respective books.

The other 3 operators are Boyd Gaming, Century Casino, and Affinity Interactive. It remains unclear if they will launch mobile sportsbooks.

The staying 6 licenses are booked for each of the major professional sports betting teams that play home video games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting companies were among the most prominent proponents of the ballot measure.

In addition to DraftKings, FanDuel and Caesars, Missouri bettors should expect other leading national brand names including BetMGM, bet365, BetRivers and Fanatics to seek market access.

Launch probability tiers IF Missouri citizens approve sports betting:

Guarantees: FanDuel, DraftKings Locks: BetMGM, Bally Bet Very most likely: Fanatics, bet365, ESPN BET Are Already Reside In Illinois, So Yeah(?): BetRivers, Acid Rock, Circa Opposed Referendum But Still Might: Caesars

Missouri's ballot measure enables every Missouri casino to open retail sportsbooks on their particular homes. Most if not all 13 casinos handled by the 6 casino operators are expected to open in-person sports betting alternatives such as wagering kiosks and possibly devoted, full-service sportsbooks.

The 6 sports betting groups can likewise open in-person sportsbooks within or surrounding to their respective home playing venues. Missouri will join Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. amongst jurisdictions that allow in-stadium retail sportsbooks.

The language around the tally measure requires the first licensed sportsbooks to start accepting wagers by Dec. 1, 2025. Operators will likely deal with regulators to go live before kick-off of the fall 2025 football season, continually books' most profitable time of the sports betting calendar.

Missouri sports betting background

The successful Missouri sports betting campaign comes regardless of millions in financing opposing the measure from among the state's largest gambling stakeholders.

Caesars invested millions of dollars to defeat the step. In a lot of other states that tie online sports betting wagering with a state's brick-and-mortar gambling establishments, an operator is approved at least one license per managed residential or commercial property.

In that scenario in Missouri, Caesars would be afforded a minimum of three possible licenses, one for each casino it handles. Instead, Caesars just has one. In states with the license-per-property model, business can either open additional internal books or, more typically, farm out the license to a rival that pays an accompanying cost in exchange.

FanDuel and DraftKings, which have roughly two-thirds of U.S. across the country sports betting manage market share, might possibly have a leg up on their rivals by earning the pair of untethered licenses. It stays to be seen which two books will make these slots, but the language around the ballot measure would appear to favor the 2 nationwide market leaders.
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Polling earlier in the year revealed the "yes" vote with a small lead. Support efforts were strengthened by 10s of by DraftKings and FanDuel.

A series of tv and radio advertisements focused on the earnings legal sportsbooks would create for Missouri public education. Opponents, funded largely by Caesars, argued the advocates' advertisements were deceptive and the 10s of millions of projected dollars raised would have a negligible impact in a state that already spends billions on education annually.
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